This is the part some of you seem to be missing out on. If a shop buys Joyetech mods from anyone other than Joyetech, how do they get Joyetech to honor the warranty? What if they get suckered and buy clones?
As far as clones go, you can buy them where you get them cheapest, but that is hit or miss. They don't tell you who makes them, and often you can reorder the same clone and get one where the quality is completely different.
If you own a shop and want to ensure that your customers are getting legit gear with a warranty that will be honored, the best way to do that is by buying directly from the manufacturer. As a result, if you own a small local shop and order 20 units based on your market size you will always be paying more than the online vendor who can order 1,000 because his market is much larger. If you don't mind your customers running around showing other vapers the clone gear that you sold as legit, or the device that broke that you couldn't get fixed under warranty for them, than by all means find the cheapest listing you can on a random website somewhere and stock up.
You're not buying directly from Joye unless you plan on being a distributor. If you buy Joyetech from Joyetech the minimum order is huge, so you go through Joyetech distributors and get all the warranty.
After that Joyetech has MMP just like Innokin. At my bad store the one price that was competitive was Innokin, he was at MMP. Joye was a few dollars more than MMP, $110 instead of $104 for an eVic, hard to say if that was simply greed or too many middlemen but since I know Joye works on MMP and a healthy markup for the stores I was not about to pay more than MMP. His main problem was when he got into clones and comparatively small time mods.
For me and Joye, there's a well known and trusted distributor a few hours away. Whoever had him charging more than MMP was a fool.
Oh and I never paid MMP for my 2 eVics. They are genuine and warrantied. The place I got them from is no longer selling Joye because they found out he was selling them for $60. But Joye has no idea where I bought them from.
I know some will claim that FT is selling clones of their products and they won't be warrantied but unless they have product numbering and registration they have no way of backing that up.
I will say that in store warranty in my bad store was great, and for the prices he was charging it should've been.
But tell me how my lifetime warranty is working now that he's out of business? Maybe a few people got to experience it on an eGo type battery but for the most part people paid high prices for a warranty that a fly-by-night won't honor.