Oh heck, soaps and creams and brushes.
I prefer creams. The two I use are Xpec and Penhaligon's. They are both amazing, but the nod goes to Xpec. The richness, lift, glide.. it is the best I have ever had. Penhaligon isn't far behind, but I don't like their dispensers, and their cream needs more work to lather than the Xpec. When I am in a hurry and don't have time to warm mugs and all, I use a the soap dish. Lea Classic is the soap I like best.
For brushes, I'm spoiled. Silver tip Badger only. I've had mixed results with the Merkur line. The Futur being garbage that loses hair faster than a high school quarterback, and the terrific Vision being a polar opposite. Great bloom, no hair loss.
I enjoy the higher quality Muhle Sophiste, but the heavy handle feels a bit much for the drag of the brush. I think the Vision is better balanced and easier to use.The knot quality is too close to call.