The importance of social media to businesses has long been recognized. According to a recent survey, time spent on social platforms represents 28 percent of all online activity, so if it’s important to customers, it naturally becomes important for companies too. While some firms are content to carry out intermittent checks on Facebook and Twitter, many businesses are now demanding more nuanced ways of monitoring social media content. Social relationship management, or SRM, is a software solution that promises to strategically analyze social network interactions to give your business a competitive edge. With organizations from a broad spectrum of industries… [Continue Reading]
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