The global business landscape is being transformed by the Internet of Things. Soon, every business will be an IoT business simply because those that don’t adapt, innovate, and transform their models will risk falling behind in the Connected Economy. But even as business leaders scramble headlong to get in on the IoT gold rush, many are faced with the same harsh realization: that actually monetizing IoT data is difficult. I’ve written about the challenges of IoT monetization before, and I agree with Gartner’s assessment that 80 percent of IoT implementations will squander their transformational opportunities. This statistic isn’t due to… [Continue Reading]
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