Purple wants to disrupt the market by offering a free license Wi-Fi solution. It has called the service Purple Free, and claims it delivers "more advanced functionality than other paid-for-utility WiFi solutions" out there. The service allows businesses and venues to acquire a seamless guest Wi-Fi service, while keeping the Corporate Data Protection Policy in mind. Businesses can expect a "simplistic login," branded splash pages and "a glimpse of' Purple's customer insights." Commenting on the new free product, Gavin Wheeldon, CEO of Purple, says: "Purple Free is sure to cultivate fresh opportunities and cement our place as the leader for Wi-Fi and… [Continue Reading]
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