Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform. Consumers were 5% more likely to engage with quick-serve restaurants' (QSR) or fast-food advertising on linear TV than…
#lineartv #edoadengage #qsr #linear #mcdonald #starbucks #chick #carljr #zaxby
Continue reading...