I don't know, it may seem like a bummer. But honestly to think an industry in this day and age wouldn't be regulated is kind of naive. I mean on one hand you have kids making lemonade getting shut down for not having a permit. Or people complaining they don't have any health inspection oversight. On the other you have people making things like ejuice and selling to thousands of people like 'wutt? you mean this juice I've been throwing together with nicotine and random food flavorings meant to be inhaled with no oversight or standards whatsoever - is going to be regulated at some point? awww man.'
A lot of ejuice companies do go out of their way to show how clean they are. They've got the lab rooms and cleanroom smocks, beard covers and all that good stuff. Which is great. But not mandatory. Not one of them can really say 'our labs meet standards' - because there are none. On the other end of the scale you've got Dr Crimmy whipping up lord knows what in the back room of their shed. I've heard people talk about the crap they do to 'house juice', adding water in the backroom, cutting it or adding alcohol or whatever else. The way gorilla bottles are shipped you pop a top on and it appears 'sealed', but what went into it in the meantime, before it got capped? We just hope that general public shame is what keeps companies aboveboard. The same people who wouldn't trust a food product without a tamper seal (maybe not a bad idea with all the asshole ice cream lickers lately) just buy juice from wherever.
It's easy to blow it off on a big tobacco conspiracy, I'm sure it plays a part. The FDA also seized documents from Juul though, so even BT backed vaping stuff isn't 'safe'. Matt at SMM had a pretty level headed view of things as they stand I think after watching his video. Without the classic 'sky is falling' b.s. He also made a good point, that newer vapers and regular consumers may be unaware. But for anyone in the industry, manufacturer, brand, shop owner etc that acted surprised by it needs to dig their head out of the sand and pay attention. It hasn't been a secret. People had warning this kind of oversight was coming 3yrs ago. It wasn't going to go away. They've had all kinds of time to prep, or at least attempt to even if they didn't know specifically what was needed. They have the insight to say 'hey that's child appealing, that's bad, that's hurting us' but then act like 'huh? you want information, about the product? Like what?'.