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Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB

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Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB


Digital video is expected to surpass linear TV advertising this year -- growing 16% versus a year ago to $62.9 billion, according to a report by the Interactive Advertising Bureau. The data estimates, from Advertising Perceptions and Guideline, show digital video ad spend -- social media,…

#linear #guideline #lineartv #iab #ctv

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