Like the fitness/bodybuilding industry e cigarette and nicotine juice manufacturers are making lots of money.I compare the two not because they are similar but to make a point.You can search the web and read every thing about building muscle and find that the only thing holding you back is the protein powder that is selling on the site.You wont get the truth because its bad for business. After reading everything about vaping i have come to the conclusion that there is a lot of hype about vendors. While i am sure there are honest reviews out there i am suspicions of most of them. I have tried two vendors since i started vaping. One vendor sells at sale prices and the other according to reviews is one of the best. While the top of the line juice is clearer and has almost no smell when i put 100 mg juice in my tank it still tastes like nicotine.It is just less harsh and less oxidized.