Chatbots on Facebook's Messenger have helped companies increase their sales more than expected, meaning the technology could soon become widespread. The news was announced during Facebook's F8 keynote, with its VP of messaging products David Marcus discussing a number of big-name brands such as Sephora, SnapTravel and Tommy Hilfiger. Sephora has allegedly seen an 11 per cent increase in booking rates through the Sephora Reservation Assistant. The bot also helped increase in-store sales, as well. Those consumers that booked an in-store service via Messenger usually spend more than $50. SnapTravel has seen $1 million in hotel bookings in less than a year, since… [Continue Reading]
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