In 2008 Apple debuted its App Store to help its users discover, purchase and download new apps for their iOS devices. While the store has seen many tweaks and upgrades over the years it has yet to have a complete overhaul. Now the company has formed a secret team to explore changes to the store, including a paid search model that could cause quite the stir amongst app developers and the way iPhone and iPad users discover new apps. The secret team consists of 100 employees and is being led by Todd Teresi, who was formerly in charge of iAd.… [Continue Reading]
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