The body of the tube is also part of the contact. Some materials conduct better than others. "hitting harder" seems to more a function of how much voltage drop there is between the mod, atty, and coil. A well made mod of one less conductive material can hit harder then one made of more conductive material if the construction is such that there is less voltage drop.
As for materiel it seems as though the most conductive are silver, copper, brass, stainless, and aluminum in that order. I'm sure gold fits in there somewhere and each metal will have varieties in their quality and purity.
Personally I'm hard pressed to tell much difference given the same atty and coil. Many are more perceptible than I. In the end, find the mod or mods that produce the vape which gets your motor running and vape it.
If any of what I've posted is incorrect I will be corrected and welcome those corrections.