True.
I guess I take for granted things I have learned in business in my lifetime and that not everyone is privy to these things.
Looking at the website, I can tell you it's not professional and only one page and there are some dead giveaways such as...
--The empty "Like Box" at the bottom (not a huge deal, but far from "professional").
--No phone # or physical location listed (a big deal...this trumps the phone call and is a dead giveaway. There is no way someone who is serious about being a legit business would forget to include that info. I submit that the reason the address is not there is because he is brokering everything and sells and using shady fulfillment houses and does not want you to google his address because it is a home office. This guy is hiding everything he can. The guy in the video should google the return address on his shipment. That could reveal a lot. This guy is a broker and could never get you the prices he claims, which is why he did not send the product ordered. He had the warehouse he works with send lower priced products. Otherwise, there would be no profit for him. What a con artist!).
--Whois info on the domain uses whois privacy so you cannot see their phone # or address. (a big deal). This is OK for websites that are not selling anything or collecting money form visitors, but a no-no for websites that are, especially if you are giving them thousands of dollars for inventory.
But they have some fancy schmancy roll-ins that make people think..."oooooooo, professional". Not the case, though. Very easy to implement with no coding knowledge these days using these drag-n-drop website builders most web hosts provide anymore. This is why, as a business owner looking for a new supplier, you have to be careful and not ditch you current suppliers until you're sure you've found a good substitute.
It's scary how scammers can look legit on the net. But with a little knowledge and due diligence, they are easily filtered out.
Caveat emptor.
Luckily, with the internet, it is easy to spread the word about them but unfortunately this is usually after you've been had.